Selena Gomez is making waves in 2025 by opening up about mental health in a raw and relatable way. During her June 2025 TikTok live sessions, the star revisited her 2022 documentary My Mind & Me, speaking to a staggering 20 million viewers about how therapy transformed her life. Her message is clear: seeking help isn’t a weakness. With Selena Gomez therapy discussions gaining traction, her influence is sparking a broader conversation about mental health support and accessibility across the U.S.
Selena Gomez Revisits a Personal Journey
In her recent TikTok lives, Selena Gomez didn’t shy away from vulnerability. By replaying clips from her 2022 documentary My Mind & Me, she reminded fans of her struggles with anxiety and depression. The film, which originally aired on Apple TV+, offered an unfiltered look at her mental health challenges. Now, in 2025, Gomez is using her platform to revisit those moments, ensuring her audience understands the ongoing importance of addressing emotional well-being.
Therapy as a Tool for Expression
Gomez’s key takeaway from her therapy journey resonated deeply with viewers. She told her 20 million TikTok followers that therapy “gave me language for pain.” This powerful statement highlights how professional help equipped her with the tools to articulate complex emotions. For many fans, this framing demystifies therapy, presenting it as a practical resource rather than a stigma-laden last resort. Her words are striking a chord in a society still grappling with mental health taboos.
Rare Beauty Steps Up with Resources
Gomez’s advocacy doesn’t stop at words. Through her cosmetics brand, Rare Beauty, she’s taking actionable steps to support mental health. During the TikTok lives, Rare Beauty promoted links to BetterHelp vouchers, a service offering online therapy. This initiative aligns with the company’s mission to prioritize emotional wellness alongside physical beauty. By connecting fans directly to resources, Gomez is making therapy more accessible to those who might otherwise hesitate to seek help.
A Surge in Therapy Sign-Ups
The impact of Gomez’s efforts is measurable. Following the promotion of BetterHelp vouchers through Rare Beauty, sign-ups for the online therapy platform spiked by 28%. This significant uptick reflects the power of celebrity influence when paired with genuine advocacy. For many of Gomez’s followers, her personal endorsement of therapy likely served as the nudge needed to take that first step toward professional support. The numbers underscore a growing willingness to prioritize mental health in 2025.
Breaking the Stigma Around Mental Health
Selena Gomez’s focus on therapy is part of a larger cultural shift in the U.S. Her candid discussions challenge outdated notions that seeking help is a sign of weakness. By sharing her story with millions, she’s helping to normalize conversations about mental health. This aligns with broader trends, as organizations like the National Institute of Mental Health report increasing public awareness of mental health resources over recent years.
The Role of Celebrity Advocacy
Celebrity voices like Gomez’s carry unique weight in shaping public perception. When stars speak openly about personal struggles and solutions like therapy, they can reach audiences that traditional campaigns might miss. Gomez’s TikTok lives aren’t just viral moments; they’re catalysts for change. Her approach mirrors efforts by other public figures who’ve partnered with mental health initiatives, amplifying the message that help is available, as seen in resources from MentalHealth.gov.
What’s Next for Mental Health Awareness?
As Selena Gomez continues to champion therapy in 2025, her influence could inspire even more individuals to seek support. The spike in BetterHelp sign-ups is just one indicator of her reach. With mental health remaining a critical issue in the U.S., her partnership with Rare Beauty and platforms like TikTok may pave the way for further initiatives. For now, Gomez’s message is resonating loud and clear: therapy isn’t just an option—it’s a lifeline.