Privacy Policy for EgoEase LLC

Effective Date: May 2, 2025

EgoEase LLC (“Company,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you visit our website www.egoease.com (the “Website”), including any associated services or communications.

We handle your personal data confidentially and in compliance with statutory data protection regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), as applicable.

1. Responsible Party (Controller)

The data processing controller for this website is:

EgoEase LLC
30 N Gould St Ste N
Sheridan, WY 82801
USA
Email: awaken@egoease.com

The controller is the legal entity that determines the purposes and means of processing personal data (e.g., names, email addresses, etc.).

2. Information We Collect

We collect various types of information to provide and improve our services, personalize your experience, and communicate with you.

a. Information You Provide Directly:

• Personal Identifiers: Name, email address, and other contact details when you sign up for newsletters, courses, use our contact forms, or communicate with us directly via email, phone, or fax.
• Payment Information: Financial information required for course purchases or other transactions (processed securely via third-party payment providers; we typically do not store full payment card details).
• Account/Profile Information: Usernames or other details if you create an account or profile.
• Comments: If you use the comment function on our website, we collect the comment content, the time it was generated, your email address, and potentially the username you selected. We also store the IP address associated with the comment for security and legal reasons (e.g., to take action against rights violations like defamation).

b. Information Collected Automatically:

• Technical Information: When you visit our website, our IT systems automatically record technical data such as your IP address, the type and version of your web browser, your operating system, the date and time of access, and the referring URL (the site you came from). This information is often stored in server log files.
• Website Usage Data: Information about how you interact with our Website, including pages visited, time spent on pages, links clicked, and navigation patterns.
• Cookies and Tracking Technologies: We use cookies (small text files stored on your device) and similar technologies like web beacons. See Section 4 for details.

3. How We Use Your Information & Legal Basis

We use the collected data for the following purposes, relying on specific legal bases under GDPR where applicable:

• Providing and Improving Services: Ensuring the error-free provision and technical stability of the website, optimizing content, and improving user experience. (Legal Basis: Legitimate Interests, Art. 6(1)(f) GDPR; Contract Necessity for specific services, Art. 6(1)(b) GDPR).
• Personalization: Tailoring content, course recommendations, and advertisements based on user preferences and behavior. (Legal Basis: Legitimate Interests, Art. 6(1)(f) GDPR; Consent for certain tracking/advertising, Art. 6(1)(a) GDPR).
• Communication: Sending newsletters (if subscribed), responding to inquiries submitted via contact forms, email, phone, or fax, and providing updates or promotional offers. (Legal Basis: Consent for newsletters/marketing, Art. 6(1)(a) GDPR; Contract Necessity or Legitimate Interests for service communications/inquiry responses, Art. 6(1)(b) or (f) GDPR).
• Analytics: Monitoring website performance, understanding audience demographics, analyzing user patterns (often anonymously or pseudonymously) to improve our offerings. (Legal Basis: Legitimate Interests, Art. 6(1)(f) GDPR; Consent for certain analytics cookies, Art. 6(1)(a) GDPR).
• Security: Preventing fraud, unauthorized access, ensuring website security, and protecting against illegal activity (including analyzing IP addresses from comments or logs if needed). (Legal Basis: Legitimate Interests, Art. 6(1)(f) GDPR).
• Advertising: Delivering relevant advertisements through third-party networks such as Mediavine and Taboola. (Legal Basis: Consent for personalized advertising cookies/tracking, Art. 6(1)(a) GDPR; Legitimate Interests for contextual advertising, Art. 6(1)(f) GDPR).
• Comments: Displaying your comments and associating them with the content. (Legal Basis: Consent, Art. 6(1)(a) GDPR).
• Legal Compliance: Fulfilling legal obligations or responding to lawful requests from authorities. (Legal Basis: Legal Obligation, Art. 6(1)(c) GDPR).

4. Cookies, Tracking Technologies & Third-Party Tools

We use cookies and similar technologies for functionality, performance, analytics, and advertising.

Types of Cookies:

• Session Cookies: Temporary cookies deleted automatically when you close your browser.
• Persistent Cookies: Remain on your device until you delete them or they expire; help recognize you on return visits.
• Required Cookies: Necessary for basic website functions (e.g., navigation, security). Processing based on our legitimate interest (Art. 6(1)(f) GDPR).
• Functional/Preference Cookies: Remember your choices to enhance user experience.
• Analytics/Performance Cookies: Help us understand website usage.
• Advertising/Targeting Cookies: Used by us or advertising partners to show relevant ads.

Managing Cookies:

You can adjust your browser settings to manage or disable cookies. However, disabling required cookies may limit website functionality. For more information and opt-out options for advertising cookies, visit:

• All About Cookies: http://www.allaboutcookies.org/
• National Advertising Initiative (NAI): https://optout.networkadvertising.org/
• Digital Advertising Alliance (DAA): https://optout.aboutads.info/

Third-Party Tools & Services:

We utilize various third-party services which may also use cookies or collect data:

• Advertising Partners (Mediavine, Taboola): These partners display tailored ads and may collect data like device type, IP address, and Browse history to optimize targeting. Their data collection is subject to their own privacy policies. We rely on your consent for personalized advertising tracking.
• Google Analytics: We use this service from Google Inc. (USA) for web analysis. It uses cookies to analyze website usage. We have activated IP anonymization, so Google typically truncates your IP address within the EU/EEA before transmission to the US. We have a Data Processing Agreement (DPA) with Google. Data linked to cookies or user IDs is typically deleted or anonymized after 14 months. You can prevent Google Analytics tracking by installing the browser add-on: https://tools.google.com/dlpage/gaoptout?hl=en. For more details, see Google’s Privacy Policy: https://policies.google.com/privacy?hl=en. (Legal Basis: Legitimate Interests, Art. 6(1)(f) GDPR or Consent, Art. 6(1)(a) GDPR, depending on implementation).
• Newsletter Services (e.g., MailChimp): If you subscribe to our newsletter, we may use services like MailChimp (The Rocket Science Group LLC, USA). Data (e.g., email address) is processed for sending newsletters and analysis (e.g., open/click tracking using web beacons). Data may be stored on servers in the US (MailChimp is certified under data privacy frameworks). We have a DPA with such providers. You provide consent upon subscription and can revoke it anytime by unsubscribing via the link in each newsletter. (Legal Basis: Consent, Art. 6(1)(a) GDPR). See MailChimp’s policy: https://mailchimp.com/legal/terms/.
• YouTube: We may embed videos from YouTube (operated by Google). We aim to use the privacy-enhanced mode, which should limit data collection until you play the video. Playing a video establishes a connection with Google/YouTube servers, potentially setting cookies and transmitting data (like which page you visited). This helps display content and gather video statistics. (Legal Basis: Legitimate Interests, Art. 6(1)(f) GDPR). See Google’s Privacy Policy: https://policies.google.com/privacy?hl=en.
• Web Fonts (e.g., Google Fonts): To ensure uniform font presentation, we may use web fonts provided by services like Google. When you access a page, your browser loads the required fonts, establishing a connection with the provider’s servers (e.g., Google) and potentially transmitting your IP address. (Legal Basis: Legitimate Interests, Art. 6(1)(f) GDPR). See Google Fonts FAQ: https://developers.google.com/fonts/faq and Google’s Privacy Policy: https://policies.google.com/privacy?hl=en.
• Social Media Plugins: If we use social media plugins (e.g., for Facebook, Instagram), we strive to use privacy-conscious solutions (like Shariff) where data is only transferred if you actively click the plugin button (indicating consent). If standard plugins are used, data may be transferred to the social network upon page load if you are logged in. Please refer to the respective social media platforms’ privacy policies for details. (Legal Basis: Consent, Art. 6(1)(a) GDPR or Legitimate Interests, Art. 6(1)(f) GDPR).

5. Data Sharing & Disclosure

We do not sell or rent your personal information. We may share data only in the following circumstances:

• Service Providers: With third-party vendors and platforms assisting us with payment processing, website hosting, analytics, email delivery, font provision, video hosting, customer support, etc. These providers are contractually obligated (often via DPAs) to protect your data and use it only for the services they provide to us.
• Advertising Partners: With ad networks like Mediavine and Taboola as described above, typically based on your consent for personalized ads or for aggregated/anonymized reporting.
• Legal & Compliance: If required by law, regulation, legal process (like a subpoena), or government request, or to protect the rights, property, or safety of EgoEase LLC, our users, or others.
• Business Transfers: In connection with a merger, acquisition, financing, or sale of company assets, your information may be transferred as part of that transaction, subject to standard confidentiality arrangements.

6. Your Data Protection Rights (GDPR & CCPA)

Depending on your location (especially if you are in the EU/EEA or California), you have specific rights regarding your personal data:

• Right to Access: Request information about the personal data we hold about you and receive a copy.
• Right to Rectification: Request correction of inaccurate or incomplete personal data.
• Right to Erasure (‘Right to be Forgotten’): Request deletion of your personal data under certain conditions.
• Right to Restriction of Processing: Request limitation of how we process your personal data under certain circumstances.
• Right to Data Portability: Receive your personal data in a structured, commonly used, machine-readable format and transmit it to another controller where technically feasible.
• Right to Object: Object to the processing of your personal data based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: Withdraw your consent at any time for processing based on consent (like newsletters or certain cookies), without affecting the lawfulness of processing before withdrawal.
• Right to Lodge a Complaint: File a complaint with a competent supervisory data protection authority.
• CCPA Rights (for California Residents):
  • Right to Know: What personal information is collected, used, shared, or sold.
  • Right to Delete: Request deletion of personal information.
  • Right to Opt-Out (‘Do Not Sell My Personal Information’): Opt-out of the “sale” of personal information (as defined broadly under CCPA, potentially including sharing for targeted advertising). You can exercise this right via the advertising opt-out links in Section 4 (NAI/DAA) or by contacting us.
  • Right to Non-Discrimination: For exercising your CCPA rights.

To exercise these rights (except lodging a complaint, which is done directly with the authority), please contact us at: awaken@egoease.com. We may need to verify your identity before processing your request.

7. Data Security

We implement technical and organizational security measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. This includes using SSL/TLS encryption for data transmission on our website (indicated by “https://”). However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law (e.g., for legal, accounting, or reporting requirements). Comment data is retained until the associated content is deleted or the comment needs removal for legal reasons. Data collected based on consent is typically processed until consent is withdrawn. Server log file data is usually kept for a limited period for security and technical analysis.

9. Third-Party Links

Our Website may contain links to external sites not operated by us, including affiliates and advertising partners. We are not responsible for the privacy practices or content of these third-party websites. We encourage you to review their privacy policies.

10. Objection to Unsolicited Emails

We herewith object to the use of contact information published in this Privacy Policy or elsewhere on the website (e.g., under legal notice requirements) for the purpose of sending unsolicited advertising or informational materials (SPAM). We reserve the right to take legal action in the event of unsolicited sending of promotional information.

11. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. Any updates will be posted on this page, and the “Effective Date” at the top will be revised. We encourage you to review this policy regularly.

12. Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

• IP Address
• Operating System type
• Operating System version
• Device Type
• Language of the website
• Web browser type
• Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

13. Contact Us

If you have any questions about this Privacy Policy, our data practices, or your rights, please contact us at:

EgoEase LLC
30 N Gould St Ste N
Sheridan, WY 82801
USA
Email: awaken@egoease.com

By using this Website, you acknowledge that you have read and understand this Privacy Policy.