Is Gwyneth Paltrow self-care really the golden ticket to wellness, or just another Hollywood fad? The Goop founder has built an empire on quirky health trends, from jade eggs to $500 face creams, leaving many skeptical. Yet, behind the pricey products, Paltrow practices surprisingly accessible self-care habits that don’t always make headlines. While her brand often grabs attention for extravagance, these lesser-known routines offer practical ways to recharge. Here are eight unexpected self-care practices tied to Paltrow’s philosophy that anyone can try without breaking the bank.
1. Morning Dry Brushing for Energy
Paltrow has long touted dry brushing as a non-negotiable start to her day. This simple technique involves using a stiff-bristled brush on dry skin to exfoliate and boost circulation. It’s said to energize the body and support lymphatic drainage. Studies, like those summarized by the Cleveland Clinic, note it can improve skin texture, though hard evidence on deeper health benefits is slim. Still, for under $10, it’s an easy ritual to test yourself.
2. Cold Plunges for Mental Clarity
Long before ice baths became trendy, Paltrow was dipping into cold water to shock her system awake. She’s admitted to using cold plunges to reduce stress and sharpen focus. Research from the National Institutes of Health suggests cold exposure may lower inflammation and improve mood via endorphin release. No fancy tub needed—just a quick, bracing shower can mimic the effect.
3. Silent Walks Without Tech
Forget guided meditations on pricey apps. Paltrow often steps away from screens for silent walks in nature. She’s described these tech-free moments as a reset for her mind. It’s a free, accessible way to cut through mental clutter, especially in 2025 when digital overload feels unavoidable. Studies show walking in green spaces can reduce anxiety, so lace up and leave the phone behind.
4. Bone Broth as a Gut Healer
Paltrow’s obsession with bone broth isn’t just about trendy sipping. She credits it for gut health and recovery after intense days. Packed with collagen and amino acids, it’s a staple in her self-care arsenal. While scientific backing is mixed, many nutritionists agree it can support digestion. Simmer your own at home for pennies compared to Goop’s gourmet versions.
5. Earthing for Stress Relief
One of Paltrow’s quirkier habits is “earthing”—walking barefoot on grass or soil to connect with the earth’s energy. She claims it grounds her emotionally. While skeptics roll their eyes, some small studies suggest direct contact with nature can lower stress hormones. It costs nothing to kick off your shoes and try it in your backyard.
6. Evening journaling for Closure
Instead of pricey therapy apps, Paltrow often turns to a notebook. She’s shared that jotting down thoughts before bed helps her process the day and sleep better. It’s a low-cost habit that forces reflection without a subscription fee. Research backs writing as a way to ease anxiety, making this a solid, no-frills practice.
7. Oil Pulling for Oral Health
Swishing coconut oil in her mouth for 10 minutes is another Paltrow go-to. She’s called oil pulling a detox for the mouth, claiming it whitens teeth and fights bacteria. While evidence is limited, some dentists note it may reduce plaque. At a few bucks for a jar of oil, it’s a cheap experiment compared to Goop’s luxe dental kits.
8. Breathwork Over Meditation Apps
Paltrow often skips guided meditation for simple breathwork exercises. She’s highlighted controlled breathing as a quick way to calm nerves during hectic schedules. It’s free, portable, and doesn’t require a monthly fee. Studies show deep breathing can lower heart rate and stress, so take five minutes to inhale deeply and see the difference.
These eight practices cut through the hype of Gwyneth Paltrow self-care, showing that wellness doesn’t always come with a hefty price tag. From cold plunges to silent walks, her lesser-known habits prove you don’t need Goop’s budget to prioritize yourself. Which of these will you try first?